What Apple has demonstrated with the iPhone X shows how a smartphone giant can handle both the hardware and the software can do terrible things as long as.

Thus, the most popular technology event has come through. Apple fans have admired the portraiture of the iPhone X. They have started the process of waiting until the end of this month ... until November to touch this piece.

But what really matters is on the sidelines of the event, Apple's biggest rivals are doing. Rumors are that Google is entering the final stage of negotiations to buy HTC, Pixel 2's outsourcing company, and is also the name Google has chosen to launch its first Android smartphone, the HTC G1.



There is a lot of controversy surrounding whether Google should or should not buy HTC. The "should not" say the Motorola scenario is likely to repeat itself, and that Google may be embarrassed by partners like Samsung, LG, and Sony. Voters "should" believe that merging a quality hardware name like HTC can help Google create phones that incorporate more hardware and software. It's clear that Pixel needs to make significant progress to be able to compete with its Android rivals, not to mention the iPhone.

If Google is still hesitant, what Apple has just shown to the iPhone X yesterday will likely make the search giant more and more intestines.



First, with the iPhone X (and also the iPhone 8/8 Plus), Apple has officially ousted the Android leg of every aspect of computing power. The iPhone has always been faster than Android and has a monochrome performance that Qualcomm and Samsung can not keep up with, but with the A11 Bionic, Apple surpassed Snapdragon 835's multi-core performance. actively. The controller's own logic allows Apple to activate a custom multiplier on the Bionic A11 while Snapdragon and Exynos can only activate one of the two big four or LITTLE (or activate all eight to ... benchmark fraud).

The remarkable power, along with other hardware enhancements, allows the iPhone X to offer a host of quality features that Android does not even dream of reaching: 3D image-recognition effects at just the wrong level. 1 / 1,000,000 (KGI Securities said Qualcomm will take two years to reach this milestone). No Android maker can produce Snapchat effects close to real surfaces like the iPhone. The picture is also thanks to the power of the A11, which is significantly denser than before.

Of course, that's just a small part of the future that the Bionic A11 can bring. The great advancement of the iPhone is also the great advancement of iOS: technologies such as BNNS, ARKit, Metal 2 or CoreML promise to help software developers reach the limits of utopia in the future.



At the same time, Google will certainly take a long time to create technological achievements on a par with what Apple has just shown. Google knows very well, Apple is able to do this because Apple has extremely deep control of both hardware and software. Apple does not just control how applications access the hardware (through the driver and operating system), but also on a variety of chips on the phone. In addition to Apple, there is not a company that custom deep into ISP (video processing chip) or create ... motion sensor chip for your phone.

All Android manufacturers have only a few software features that are not very useful to try to be different from the rest. Even Samsung is often deprecated in the garbage software era of Galaxy S3, S4 and recently for Bixby virtual assistant. On the hardware side, the Android race is largely focused around such factors as screen, camera and multiplier / chip clock. The task of catching up on a chip revolution like the A7 64-bit or recently is the 3D recognition on the Bionic A11 is entirely up to Qualcomm, while truly meaningful platforms like ARCore only have Google taking charge.



Stepping into the era of "super technology" like AR and AI, Google can not continue to model the current discrete Android anymore. Breakthroughs in hardware and software need to have a focused vision instead of being split in for partners willing to "steal" each other: Samsung has tweeted Tizen, many companies Android shook hands with Microsoft, Google also has Pixel. Google's technological prowess is certainly not inferior to Apple's, but for that power to shatter, the search giant needs to transform itself into a hardware giant as soon as possible.

Those who do not understand technology deeply can look at Apple's breakthroughs and wipe their hands, "Oh copy from another place." The truth is not so simple.

When Apple debuted a Face ID and when Craig Federighi demonstrated its facial facial expressions at the iPhone event yesterday, I anticipated a little: there are few who value the features. present. The reason is simple: facial authentication is not new technology, facial effects are sure to have ever played the app once.

But that does not mean Apple's performance is not admirable. I would like to say that, perhaps we must know more about technology to see why we should not give such neat suggestions as "This is a copy of Samsung, of LG, of ...." .



First, Apple was not exactly the first company to offer facial recognition. But, at the time of the Face ID announcement yesterday, no tech giant could reach as high a level of accuracy as Apple is: the Face ID ability to identify the wrong person to someone is just 1 / 1,000,000, that is more accurate than fingerprint (Touch ID has a false probability is 1 / 50,000). No company has reached such high levels of precision.

The nature of Face ID is a 3D scanner rather than a regular camera. To reach 1/10 ^ 6, Apple engineers actually had to "train" their AI algorithms - even the Hollywood-style masks did not get through the Face ID. Face ID processing speed is less than 1 second. All done on Apple's mobile hardware.



Those who have made machine learning in general and image recognition in particular understand that to achieve the achievement of apples is not easy. KGI Securities even commented that Qualcomm lost to Apple for two years. That is, Android-powered Qualcomm chips will not catch up with Face ID the following year.

Even the stage performance of Craig Federighi software president is an amazing achievement. Applying facial expressions is not a new proposition, but to apply the effect exactly like that, no company can do it. The Snapchat or Facebook effects are essentially applying a large pattern to the face. Apple's Face ID can apply the "virtual paint" layer to Craig Federighi's face. Clearly speaking, Apple has brought the iPhone closer to Hollywood's full face-sensing technology.



Một lần nữa, tôi dám khẳng định với bạn rằng các chuyên gia AI từng làm nhận diện hình ảnh chắc chắn sẽ không đánh giá thấp năng lực của Apple. Nhất là khi năng lực đó lại được thực hiện trên phần cứng của một chiếc điện thoại.

Còn Samsung thì có công nghệ quét mắt có thể qua mặt bằng những vật dụng thông thường.

Again, I daresay you that AI professionals who do image recognition will certainly not underestimate Apple's ability. Especially when that power is made on the hardware of a phone.

And Samsung has eye-scanning technology that surpasses conventional items.

The way Apple uses technology (and virtual / virtual intelligence) to apply to simple to silly cases is not new. A few years ago, the Touch ID came out and I also remembered the antifan said that Apple was eating the laptop makers. Right now, I'm sitting on a Lenovo ThinkPad notebook "a few years ago". To scan fingerprints on this ThinkPad, I had to scan one-way to several times. With Touch ID, scanning while holding the handle, holding the machine is not a problem. As long as my hands are not too wet, Touch ID often works correctly.

And of course, to prevent the two little grandchildren can arbitrarily open my machine.



A similar example: nothing but the touch screen of the iPhone. There is no one so silly to know that the iPhone is not the first smartphone, not the first touch phone - not even the first capacitive touch phone (that honor belongs to LG). But to create the iPhone, Steve Jobs and his team spent years researching capacious technology completely foreign to a company that specializes in making Macs and iPods.

Next, Apple also has to tweak its "Mac configurations" (according to BlackBerry CEO Mike Lazaridis) into the lightweight iPhone to run optimized touch-optimized software from macOS. Even this stage is not simple: iPhone OS is the first operating system to have optimal interface for finger touch. From Mac OS X, Apple has created a completely different platform but still light enough to run on ARM.

And LG, even launched the first capacitive touch technology, chose to follow Windows Mobile to ... 2001. When LG actually launched the first quality Android product Optimus G, everyone has It can be seen that Optimus G is more like the iPhone than the LG Prada.



The unfairness of Apple is that. Anyone who understands the technology must admirable before Apple's hi-tech ability. But Apple is rarely at the forefront, instead adopting the latter just to ensure it can launch an "acceptable" user experience when it launches new technology. Thanks to the transcendent technology, the "acceptable" level of apples is thousands of times higher than that of competitors - but, by late, people will rush to label Apple as one-sided comparisons. To prove that the apple is really poor.

Not just the 10th to celebrate the 10th anniversary of the iPhone.

In just a few minutes the launch of the new iPhone will take place, and the event will mark the 10th anniversary of the first iPhone launch. The new phone is called iPhone X, and is produced in limited quantities by making it very difficult. That's why the iPhone X will have a symbolic meaning for its owners, and will be a much sought-after product. There will be people who want the iPhone X to show off their wealth, people are looking for this phone because they are Apple fans, and many others want it to own other limited quantity products.



The iPhone X is expected to mark a big step forward in showing the difference with other phones on the market; Like what the first iPhone did. Of course this is not easy, because at present, the mobile phone market is developing very fast, and almost reached the optimal design, making it difficult to make a big change. But, sure enough, the iPhone X will clearly show the direction that Apple is facing in the future.

Perhaps we should consider the iPhone X as a phone version showcasing the latest technology from Apple. According to the leaked images, the design of this handset is probably reaching the limit of what the current technology can meet. For Apple, the X in the iPhone X is meant to experiment with new technologies - something that can only be done with a limited number of products.




And like the high-end phones of today will become popular in the future, so of course the most advanced technology Apple today will most likely also appear in the iPhone of 2018.

With prices forecast to fall to around $ 1,000, Apple is putting the iPhone X on a whole new segment. This is not the first time Apple has implemented this tactic; Previously they did the same with the Retina MacBook Pro. When launched, the Retina MBP is extremely pricey, and only those who are actually eligible can own the product.

For normal customers, perhaps the X in the iPhone X will represent eXclusive. Like the first iPhone of 10 years ago; Owning yourself to an iPhone X will be a great achievement for people who love this product. And it's hard to own that will make the value of the iPhone X much higher - like the limited edition of watches or sports cars expensive.

And perhaps the early launch of a futuristic mobile phone like the iPhone X is the most impressive way for Apple to mark the 10th anniversary of the iPhone.